If your internet based business doesn’t have any prospects, it means you won’t have any customers and then you won’t have a business. Building a list of prospects is one of the most important tasks for any online business. There are a variety of different strategies to find prospects and customers who are interested in your products and services. The following 6 methods have been proven to generate leads.
1. Give Something Of Value Away For Free
The classic lead generation strategy for an internet based business is to offer something of value for free. Give your prospects something useful that solves a problem for them. This can be as simple as an eBook or digital report, or offering trial offers. Keep in mind that what you give away is a measure of your products or services, so make sure that it does provide value.
2. Capture Email Addresses
Your internet based business needs a system of collecting a list of email addresses. When you have a database of email addresses you can contact your prospects at anytime you want. Put an email capture box on the home page of your website and offer them something of value in exchange for a visitor’s email.
3. Ask For Testimonials
A happy customer can generate referrals for you. Ask your customers to tell their friends and colleagues about your internet based business. You can even provide a bonus to existing customers to encourage them to bring in interested leads.
4. Use targeted Advertising
You don’t have to spend a lot of money to develop online advertising campaigns to directly target your ideal prospect. Use your adverting to direct people to a lead capture page. On that lead capture page offer your free eBook or report in exchange for the reader’s email address. You can then follow-up with email marketing.
5. Take Advantage Of Social Media
Social networking websites like Facebook, Twitter, Pinterest, and LinkedIn have huge volumes of users. Do some research to see which social networks your ideal prospects use. Then providing valuable and useful content on those websites. You start to gather more prospects as people start to follow, share, comment on and click on your posts or tweets.
6. Do Some Joint Ventures
Another good way to uncover new prospects is to partner with another internet based business in your market. For instance, if your business is about fitness, you could offer to write free content for a travel website that specializes in adventure holidays. All you ask for in return is a link back to your website.
