The primary purpose of a squeeze page is to encourage visitors to enter their contact details, usually an email address, so that they can be added to your database. This then enables you to remain in contact with them via email. This process of growing your database, or list building, is one of the most important aspects of an online business, so your squeeze page has to be effective. Here are 7 tips on how to create a super star squeeze page.
1. Keep It Simple
When you create a squeeze page, keep in mind that its purpose is capture a prospect’s email address. Don’t clog it with loads of text and pictures. Highlight the main benefit of your product and why somebody should enter their email into the opt-in box.
2. Offer Something Of Value For Free
It’s not likely that someone will give you their email address without something in return. Therefore when you have to offer something of value in exchange for their email address. This could be a report, eBook or video tutorial. Make sure that it does provide value because what you give away for free is a representation on the value of your product or service you are trying to sell.
3. Know Your Keywords
Research the keywords that your target audience use and put them into your text. Look for high value, low competition keywords to attract your audience. Use keyword tools like Wordtracker, Book Keyword Tool and Keyword Eye.
4. Create Attention Grabbing Headlines
The headline is the most important element when you create a squeeze page. Making sure it contains an important keyword relevant to the benefit of your product. This will help to improve the search engine ranking of the page and help your audience to understand your offer better.
5. Think about Adding Video
Including a video when you create a squeeze page can convert static, traditional content material into action-driven information that project your message in a highly effective way.
6. Mobile Friendly Design
It’s important that your squeeze page can be viewed on a mobile or tablet device. More than 25% of internet users only access the internet via a mobile device and if your squeeze page is not ‘mobile friendly’ you can expect miss out on a lot of potential customers.
7. Just The Email Address
The more details you ask for, the lower your conversion rate will be, so only ask for the email address. You can get more information from them as you start to build a relationship with them.