The quickest way to build your email list is to present prospective subscribers something for free in return for their email address. The important thing about a giveaway is that it should be useful, valuable and of the same quality as your products or services.
When you make your free gift, you don’t want to produce something separately for each person who subscribes. You only want to produce it once, so that it can be used again and again. Here are 8 ideas for giveaways that you can produce to build your email list.
eBooks are a popular way to build your email list, particularly if you use one that you usually sell as it has a value to your potential subscriber. If it’s something you ordinarily sell on your website, then your visitor will be motivated to get the free item.
Giving away software is another really great free gift for building a mailing list. These can be downloadable tools, software, plugins, or apps that are useful for your audience. These works best if the giveaway is something your audience can use in conjunction with your products or services.
A report is just a short eBook that is based on dealing with one problem, instead of an overall “how to” like an eBook. For instance, if you had a website about losing weight, you could offer a free calorie count check sheet or food substitution list for your audience to use.
People love receiving discount coupons, so if you can offer your visitors a coupon code for signing up for your email list, it’s a great giveaway to offer. Don’t discount your products too much though, because that devalues what you do.
Delivering a video training course as a giveaway is a great way to reuse videos that you’ve already made. Just load them up to supply to the people who sign up for your list.
6. Checklists and Cheat Sheets
Checklists or cheat-sheets that you’ve created especially for your audience are a great giveaway to offer your audience.
Depending on your market, there are all kinds of charts you can offer your audience.
You can put together a collection of all of the above to build your email list. A giveaway, for example, of an eBook, video, cheat sheet and coupon is a very attractive offer for new subscribers. This is a great way to give them a typical sample of your products and services.