Compared to several years ago, social media marketing has taken the lead when it comes to effective targeted promotional campaigns. However, social media networks alone will not be enough when it comes to maximizing your return on your marketing investment. With that said, you will need to develop a marketing strategy that will effectively take full advantage of all the promotional tools that are available when it comes to the social media networks.
Videos, Audio, images, and textual links will all come into play when it comes to using these social networks effectively. You see, although many think Facebook is the king when it comes to marketing that they simply leave all the low hanging fruit out to drop on the ground and rot away. YouTube, LinkedIn, and Twitter are perfect examples of this and should all be used when developing a social media marketing strategy. There are so many ways you can use these different aspects of social networks to your advantage; however, what works on one social platform, will not work on another.
Facebook: Facebook provides a way for companies to create fan pages and provide informational content about their products and services. They also provide one of the best search tools which will allow the marketer to search for a target audience through demographics. You can search for females that live in Anytown, USA, 21 years old, and are in college. If this is the market you are targeting, you can engage these individuals in conversation, invites, likes, and target messages.
YouTube: YouTube is probably one of the best social media tools on the planet, and there are millions that don’t use it at all. Video is a powerful marketing tool. Look at television and big screen movies, they have been around for years and they still are considered to be the most effective way for getting your messages across. Well, YouTube not only provides the tool for free, but they have also made it a searchable tool. People will be able to search for products and services like yours, and find your videos.
Twitter: Twitter will allow you to send your message to thousands in 140 characters or less. This will allow you to send a quick message, as many times as you like, to an audience that has been preselected by you. This message, if effective, could be retweeted to hundreds of thousands of followers, which in turn results in additional traffic to your products and services.
So, when it comes to developing a social media marketing strategy, it will be important to incorporate all aspects of the social networks in order to reach your entire audience. This will help you when it comes to promoting your business to the world, and engaging an audience that is relevant when it comes to your products and services.